top 5 strategies to drive relevance -tg tags: tg tw relevance Twitter Buys Personalized Email Marketer RestEngine To Deliver Best Tweet Digests -tg Who said email is dead? Even social media itself can’t live without email… just sayin’… tags: tg twitter social_media tw LinkedIn upgrade email effectiveness analysis tags: tg cases 3 steps to revive [...]
May 16: Join us at the International Email Marketing Summit @ Your Desk
May 9, 2012 By Leave a Comment
We are proud to present to you the very first edition of the International Email Marketing Summit, an online event. Join us on May 16 and learn all about the latest trends and best practices in email marketing without leaving your desk. Let yourself be inspired by the latest tactics that work and take away [...]
NEW: Tamara Gielen Teaches Live Email Marketing Workshops in Belgium!
April 19, 2012 By Leave a Comment
Over the next couple of months I’m organizing a bunch of email marketing workshops in Belgium (in Dutch): check them out! Topics include: Getting started with email marketing Building a quality list Creating effective email campaigns HTML for email Performing an audit of your email marketing strategy The workshops will be taught in Dutch and will be [...]
Weekly Links Round-Up (weekly)
April 8, 2012 By Leave a Comment
Internet – SEO, Marketing, Content etc / The Quality of a Link [infographic] tags: seo link juice The 8 Google Analytics Features Every Site MUST Have Enabled tags: google analytics Posted from Diigo. The rest of my favorite links are here.
Weekly Links Round-Up (weekly)
April 1, 2012 By Leave a Comment
Social Sharing: Twitter has highest amplification rate, email has highest conversion rate | Marketingsherpa Blog tags: social email roi Posted from Diigo. The rest of my favorite links are here.
Weekly Links Round-Up (weekly)
March 25, 2012 By Leave a Comment
Email Marketing Metrics… what do they all mean and how they help you? -tg tags: tg metrics Posted from Diigo. The rest of my favorite links are here.
Weekly Links Round-Up (weekly)
March 18, 2012 By
Examples of integrating social media and email marketing -tg There’s more to social-email integration than share buttons tags: tg social tw Email Opt-ins: Be Where Your Customers Are -tg a list of the most important new channels, along with tips on how to leverage them for your own marketing program. tags: tg list-growth social mobile [...]
Weekly Links Round-Up (weekly)
February 26, 2012 By
email marketing sample size lookup table How do you decide on the test cell sample size for email splits tests? I’ve often seen discussion about it being important to get right, but seldom seen information on how to do that. If you’ve been waiting for an answer on how to pick test cell size then [...]
The Future of Email Marketing
February 24, 2012 By
As a channel, email marketing is evolving and it needs marketers to evolve with it. Consumers are savvy, they want, in fact, they demand their expectations to be met. Remember, email is an opt in channel – they can leave at any time. They expect relevant, personalised, timely emails of interest to them to be delivered by [...]
‘Learn More’ Might Sell Better than ‘Buy Now’ in Email
February 22, 2012 By
A call-to-action at the wrong time in the wrong place? How do you feel when a pushy shop assistant approaches you the minute you enter a shop? When an email consisting of nothing but a hard-sell call-to-action lands in your customer’s inbox, this probably makes them feel the same way. “Register Now” I recently received an [...]
