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‘Learn More’ Might Sell Better than ‘Buy Now’ in Email
February 22, 2012 By
A call-to-action at the wrong time in the wrong place? How do you feel when a pushy shop assistant approaches you the minute you enter a shop? When an email consisting of nothing but a hard-sell call-to-action lands in your customer’s inbox, this probably makes them feel the same way. “Register Now” I recently received an [...]
Reviewing Your EFT Ratio
January 20, 2012 By
A simple way to compare the engagement of customers on email and social networks In 2009, Dave Chaffey wrote a blog post on Smart Insights in which he introduced the concept of the EFT Ratio. EFT stands for Email: Facebook: Twitter Ratio and, as an example, he used ASOS. Dave was explaining that, at the time, [...]
Campaigns We Like: ASOS
January 10, 2012 By
In 2009, Dave Chaffey (see his article in this issue of Infobox) wrote a blog on Smart Insights in which he introduced the concept the EFT Ratio. This stands for Email: Facebook: Twitter Ratio and, as an example, he used ASOS. ASOS grows its Email: Facebook: Twitter Ratio As per his findings, ASOS’s EFT in 2009 was 100 to [...]
