Comments for Plan to Engage http://plantoengage.com Email and Digital Marketing Consulting, Training, Coaching and Speaking Mon, 23 Apr 2012 10:19:09 +0000 hourly 1 Comment on ‘Learn More’ Might Sell Better than ‘Buy Now’ in Email by Kath Pay http://plantoengage.com/2012/%e2%80%98learn-more%e2%80%99-might-sell-better-than-%e2%80%98buy-now%e2%80%99-in-email/#comment-160 Kath Pay Mon, 23 Apr 2012 10:19:09 +0000 http://plantoengage.com/?p=1033#comment-160 Hi Lars Yes I agree in general. However, if the person has the budget and is practively looking for that product/event etc, then it could be as simple as clicking the button - it's all about understanding and identifying where they're at within the buying cycle and ensuring that the Call to Action reflects this. Thanks for the heads up on Michael Aagaard. Cheers Kath Hi Lars

Yes I agree in general. However, if the person has the budget and is practively looking for that product/event etc, then it could be as simple as clicking the button – it’s all about understanding and identifying where they’re at within the buying cycle and ensuring that the Call to Action reflects this. Thanks for the heads up on Michael Aagaard.

Cheers
Kath

]]> Comment on ‘Learn More’ Might Sell Better than ‘Buy Now’ in Email by Lars http://plantoengage.com/2012/%e2%80%98learn-more%e2%80%99-might-sell-better-than-%e2%80%98buy-now%e2%80%99-in-email/#comment-151 Lars Fri, 06 Apr 2012 13:59:17 +0000 http://plantoengage.com/?p=1033#comment-151 Hi Kath, Very nice post. Michael Aagaard often talks about this. Don't require too much too fast, or otherwise the customer maybe isn't ready to take action yet. For a price of 795€, I don't think a lot of people just press "register now" after just seeing the date. The higher the price, the more information people need to take action I would say. Would you agree? Best Lars Hi Kath,

Very nice post. Michael Aagaard often talks about this. Don’t require too much too fast, or otherwise the customer maybe isn’t ready to take action yet.

For a price of 795€, I don’t think a lot of people just press “register now” after just seeing the date. The higher the price, the more information people need to take action I would say. Would you agree?

Best

Lars

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